{"id":8113,"date":"2026-08-17T13:42:55","date_gmt":"2026-08-17T13:42:55","guid":{"rendered":"https:\/\/thehashtech.com\/blog\/?p=8113"},"modified":"2026-08-17T13:42:55","modified_gmt":"2026-08-17T13:42:55","slug":"custom-software-development-company","status":"publish","type":"post","link":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/","title":{"rendered":"How to Choose a Custom Software Development Company"},"content":{"rendered":"

If you are searching for a company that develops custom software for you, here are a few things that you must observe with care: check their competence concerning the sort of custom software that you require. If the company is candid regarding its development procedures and has developed custom software, then you should consider it. There should be clear information about the cost to develop custom software. Also, the company should give a clear explanation about who will own the custom software once the development process is complete.<\/span><\/p>\n

You must also investigate whether the company offers any assistance and support after its creation or not. Custom software projects may be incredibly expensive, ranging from $ 20,000 to $ 500,000 with an approximate completion time of eight to twenty weeks. Therefore, you must ensure that the company providing the custom software development is able to justify why they are charging an amount based on the required service, and is not simply charging you a fixed amount. The selection of a suitable custom software development company depends on the aforesaid factors.<\/span><\/p>\n

<\/span>What Is Custom Software Development?<\/span><\/span><\/h2>\n

Custom software is essentially building and managing any kind of software or system entirely on software that\u2019s been built not for just any user out of the box, but for you only. This includes a custom CRM software, in-house enterprise applications, and even the complex SaaS products, powered by the machine and business rules for your business process instead of you having to mould yourself into an off-the-shelf solution.<\/span><\/p>\n

<\/span>Why Choosing the Right Company Is a Commercial Decision, Not Just a Technical One<\/span><\/span><\/h2>\n

Custom software is a multi-month investment that touches your operations directly. Picking based on price alone, or on a portfolio that looks impressive but isn’t relevant to your industry, is the most common way these projects go over budget or under-deliver. The criteria below are what actually separate a dependable long-term partner from a vendor that disappears after launch.<\/span><\/p>\n

<\/span>Custom Software Development Company vs. Off-the-Shelf Software vs. Freelancer<\/span><\/span><\/h2>\n\n\n\n\n\n\n\n\n\n
Criteria<\/span><\/td>\nCustom Software Company<\/span><\/td>\nOff-the-Shelf (SaaS)<\/span><\/td>\nFreelancer\/Solo Developer<\/span><\/td>\n<\/tr>\n
Fit to your workflow<\/span><\/td>\nBuilt specifically around your processes<\/span><\/td>\nGeneric, requires you to adapt<\/span><\/td>\nDepends entirely on individual skill<\/span><\/td>\n<\/tr>\n
Typical cost<\/span><\/td>\n20,000\u2013<\/span>500,000<\/span><\/td>\nSubscription-based, lower upfront<\/span><\/td>\nLower upfront, higher long-term risk<\/span><\/td>\n<\/tr>\n
Scalability<\/span><\/td>\nDesigned to scale with the business<\/span><\/td>\nLimited by vendor’s roadmap<\/span><\/td>\nLimited by one person’s capacity<\/span><\/td>\n<\/tr>\n
Ownership of code\/IP<\/span><\/td>\nFull ownership (with clear contract)<\/span><\/td>\nNone \u2014 you’re licensing<\/span><\/td>\nDepends on contract<\/span><\/td>\n<\/tr>\n
Ongoing support<\/span><\/td>\nDedicated post-launch team<\/span><\/td>\nVendor-managed updates<\/span><\/td>\nOften informal or unavailable<\/span><\/td>\n<\/tr>\n
Best for<\/span><\/td>\nComplex, workflow-specific needs<\/span><\/td>\nStandard, common business functions<\/span><\/td>\nSmall, low-risk, short-term builds<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span>How to Choose a Custom Software Development Company: A 5-Step Evaluation Process<\/span><\/span><\/h2>\n

Define Objectives Prior to engaging vendors, be prepared to clearly outline what core business problems your product solution will target; define all must-be features; establish metrics that you want to see met within six to 12 months; and share any desired price point range. Agencies will not be able to quote you fairly without this road map. Ask them for Case Studies Instead of portfolios. Rather than showing you a “general purpose” selection of Software, engage developers with a track record of implementing the kind of Software product you envision (ERPs, CRMs, SaaS Platforms, AI automation).\u00a0<\/span><\/p>\n

<\/span>Let Them Demonstrate How They’ll Execute.\u00a0<\/span><\/span><\/h2>\n

Instead of just getting quotes, have each potential partner walk you through their development lifecycle from kick-off to go-live. A detailed process (e.g., the \u201cDiscovery-Design-Prototype-Development-QA-Testing-Release and Post-launch Support Model\u201d) often begets a higher likelihood of a successful engagement and deliverability to budget\/timeline than those that offer drastically lower prices. Identify the Technology stack.\u00a0<\/span><\/p>\n

Verify that the potential firm is not just a general IT outfit, but has robust experience and core competencies with technologies like a proven Agile methodology framework or platform (like Ruby on Rails, Python-based tech, and robust Cloud hosting (AWS\/Azure), etc.\u00a0<\/span><\/p>\n

Of the platforms that will best suit and accommodate your potential long-term scalability and reliability requirements. Understand Terms of Engagement. When you engage vendors, you should negotiate and conclude the contractual agreement, including details on Intellectual property ownership, milestone-based payments (connected to the actual delivery of services\/software), the cost of adding future updates (maintenance, review, and incorporation), and any support and post-release plan.<\/span><\/p>\n

<\/span>What Does Custom Software Development Cost?<\/span><\/span><\/h2>\n

Prices differ based on the complexity of the project, the included features, and the technology used. As a guideline:<\/span><\/p>\n

Simple internal tools or MVPs should be within the lower range of 20,000 to 500,000<\/span><\/p>\n

Medium complexity systems (e.g., a CRM, a workflow automation tool, a SaaS MVP) would be the middle ground<\/span><\/p>\n

Enterprise platforms (e.g., ERPs, systems with many integrations, an AI-based system) should be within the higher range of the previously cited spectrum<\/span><\/p>\n

A lead time of 8-20 weeks from discovery to launch could be expected, but the timeline depends on the specific scope of work. Seek an official and documented estimate based on your project’s needs rather than on an average price.<\/span><\/p>\n

<\/span>Mini Case Study: Modernizing a Logistics Workflow<\/span><\/span><\/h2>\n

We have seen this story many times in the history of our own work: Legacy operating systems hinder the progress of a business well before the value is on management’s radar. In a logistics assignment, an old system was brought up to date to the level of a cloud-based real-time tracking and automation system, taking many years of manual work. They achieved a quantitative improvement in manual efforts, alongside day-to-day process time. This is where a custom-built technology product provides not just new software, but also a workflow aligned with how the business really functions.<\/span><\/p>\n

<\/span>Frequently Asked Questions<\/span><\/span><\/h2>\n

1. How much does custom software development cost?\u00a0<\/b><\/p>\n

Custom software typically costs between $20,000 and $500,000, depending on complexity, features, and technology stack.<\/span><\/p>\n

2. How long does a custom software project take?\u00a0<\/b><\/p>\n

Most projects take 8\u201320 weeks from discovery to deployment, though enterprise-scale builds can take longer.<\/span><\/p>\n

3. What’s the difference between custom software and off-the-shelf software?\u00a0<\/b><\/p>\n

Custom software is built specifically around your workflows and processes; off-the-shelf software is generic and requires your business to adapt to it.<\/span><\/p>\n

4. Do I own the code once the project is complete?\u00a0<\/b><\/p>\n

With a properly structured contract, yes, full source code and IP ownership should transfer to you on delivery. Confirm this in writing before starting.<\/span><\/p>\n

5. How do I evaluate an offshore software development company?\u00a0<\/b><\/p>\n

Assess technical expertise, a verifiable portfolio in your industry, transparent communication practices, and client reviews, the same criteria that apply to local vendors, with extra attention to the communication process and time zone overlap.<\/span><\/p>\n

<\/span>Where The Hashtech Fits<\/span><\/span><\/h2>\n

We built\u00a0<\/span>our\u00a0custom<\/a><\/span>\u00a0software development company<\/span><\/a> practice around this exact process: discovery, prototype, agile development, QA, and ongoing post-launch support because it’s what actually predicts whether a software project succeeds.<\/span><\/p>\n

If you’re also evaluating vendors for a mobile product alongside your software build, our guide on<\/span> how to choose a mobile app development company<\/span><\/a> walks through the same evaluation criteria for that side of the process.<\/span><\/p>\n

You can see the range of systems we’ve built across our<\/span> software development case studies<\/span><\/a>, from AI-driven platforms to logistics and CRM systems.<\/span><\/p>\n

Already scoping your project?<\/span> Book a free strategy call<\/span><\/a>, and we’ll give you a clear cost and timeline estimate based on your actual requirements, not a generic range.<\/span><\/p>\n

Ready to build software that actually fits your business?<\/span><\/h3>\n

Get a transparent scope, cost estimate, and timeline directly from our engineering team, no obligation, no generic quote.<\/span><\/p>\n

Talk to Our Strategist \u2192<\/span><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

If you are searching for a company that develops custom software for you, here are a few things that you must observe with care: check their competence concerning the sort of custom software that you require. If the company is candid regarding its development procedures and has developed custom software, then you should consider it. […]<\/p>\n","protected":false},"author":11,"featured_media":8114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-development"],"acf":[],"yoast_head":"\nHow to Choose a Custom Software Development Company<\/title>\n<meta name=\"description\" content=\"Simply charging you a fixed amount. The selection of a suitable custom software development company depends on the aforesaid factors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose a Custom Software Development Company\" \/>\n<meta property=\"og:description\" content=\"Simply charging you a fixed amount. The selection of a suitable custom software development company depends on the aforesaid factors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/\" \/>\n<meta property=\"og:site_name\" content=\"The Hashtech\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-17T13:42:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/thehashtech.com\/blog\/wp-content\/uploads\/2026\/08\/How-to-Choose-a-Custom-Software-Development-Company.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1734\" \/>\n\t<meta property=\"og:image:height\" content=\"907\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lara Hawkins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lara Hawkins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/custom-software-development-company\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/custom-software-development-company\\\/\"},\"author\":{\"name\":\"Lara Hawkins\",\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/#\\\/schema\\\/person\\\/b52811db285a3e7414699c599cd0c3bd\"},\"headline\":\"How to Choose a Custom Software Development Company\",\"datePublished\":\"2026-08-17T13:42:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/custom-software-development-company\\\/\"},\"wordCount\":1248,\"image\":{\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/custom-software-development-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/How-to-Choose-a-Custom-Software-Development-Company.png\",\"articleSection\":[\"Software Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/custom-software-development-company\\\/\",\"url\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/custom-software-development-company\\\/\",\"name\":\"How to Choose a Custom Software Development Company\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/custom-software-development-company\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/custom-software-development-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/How-to-Choose-a-Custom-Software-Development-Company.png\",\"datePublished\":\"2026-08-17T13:42:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/#\\\/schema\\\/person\\\/b52811db285a3e7414699c599cd0c3bd\"},\"description\":\"Simply charging you a fixed amount. The selection of a suitable custom software development company depends on the aforesaid factors.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/custom-software-development-company\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thehashtech.com\\\/blog\\\/custom-software-development-company\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/custom-software-development-company\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/How-to-Choose-a-Custom-Software-Development-Company.png\",\"contentUrl\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/How-to-Choose-a-Custom-Software-Development-Company.png\",\"width\":1734,\"height\":907,\"caption\":\"Custom Software Development Company\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/custom-software-development-company\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Choose a Custom Software Development Company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/\",\"name\":\"The Hashtech\",\"description\":\"Over the years, we\u2019ve helped thousands of businesses grow with smart, reliable digital solutions. Trusted by global clients and rated highly on top platforms.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/#\\\/schema\\\/person\\\/b52811db285a3e7414699c599cd0c3bd\",\"name\":\"Lara Hawkins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ef9f02923e5275be88e46f0bd92da0ec95161d0c753f0d5627836a30a43c9a8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ef9f02923e5275be88e46f0bd92da0ec95161d0c753f0d5627836a30a43c9a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ef9f02923e5275be88e46f0bd92da0ec95161d0c753f0d5627836a30a43c9a8?s=96&d=mm&r=g\",\"caption\":\"Lara Hawkins\"},\"description\":\"Lara Hawkins is a Senior Content Writer Specialist with expertise in creating clear and SEO-focused content. She specializes in technology, mobile app development, business, and education topics, helping brands communicate complex ideas in a simple and reader-friendly way.\",\"sameAs\":[\"https:\\\/\\\/thehashtech.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/lara-hawkins-04b337145\\\/\"],\"url\":\"https:\\\/\\\/thehashtech.com\\\/blog\\\/author\\\/samantha\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Choose a Custom Software Development Company","description":"Simply charging you a fixed amount. The selection of a suitable custom software development company depends on the aforesaid factors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/","og_locale":"en_US","og_type":"article","og_title":"How to Choose a Custom Software Development Company","og_description":"Simply charging you a fixed amount. The selection of a suitable custom software development company depends on the aforesaid factors.","og_url":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/","og_site_name":"The Hashtech","article_published_time":"2026-08-17T13:42:55+00:00","og_image":[{"width":1734,"height":907,"url":"http:\/\/thehashtech.com\/blog\/wp-content\/uploads\/2026\/08\/How-to-Choose-a-Custom-Software-Development-Company.png","type":"image\/png"}],"author":"Lara Hawkins","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lara Hawkins","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/#article","isPartOf":{"@id":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/"},"author":{"name":"Lara Hawkins","@id":"https:\/\/thehashtech.com\/blog\/#\/schema\/person\/b52811db285a3e7414699c599cd0c3bd"},"headline":"How to Choose a Custom Software Development Company","datePublished":"2026-08-17T13:42:55+00:00","mainEntityOfPage":{"@id":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/"},"wordCount":1248,"image":{"@id":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/#primaryimage"},"thumbnailUrl":"https:\/\/thehashtech.com\/blog\/wp-content\/uploads\/2026\/08\/How-to-Choose-a-Custom-Software-Development-Company.png","articleSection":["Software Development"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/","url":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/","name":"How to Choose a Custom Software Development Company","isPartOf":{"@id":"https:\/\/thehashtech.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/#primaryimage"},"image":{"@id":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/#primaryimage"},"thumbnailUrl":"https:\/\/thehashtech.com\/blog\/wp-content\/uploads\/2026\/08\/How-to-Choose-a-Custom-Software-Development-Company.png","datePublished":"2026-08-17T13:42:55+00:00","author":{"@id":"https:\/\/thehashtech.com\/blog\/#\/schema\/person\/b52811db285a3e7414699c599cd0c3bd"},"description":"Simply charging you a fixed amount. The selection of a suitable custom software development company depends on the aforesaid factors.","breadcrumb":{"@id":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thehashtech.com\/blog\/custom-software-development-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/#primaryimage","url":"https:\/\/thehashtech.com\/blog\/wp-content\/uploads\/2026\/08\/How-to-Choose-a-Custom-Software-Development-Company.png","contentUrl":"https:\/\/thehashtech.com\/blog\/wp-content\/uploads\/2026\/08\/How-to-Choose-a-Custom-Software-Development-Company.png","width":1734,"height":907,"caption":"Custom Software Development Company"},{"@type":"BreadcrumbList","@id":"https:\/\/thehashtech.com\/blog\/custom-software-development-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thehashtech.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Choose a Custom Software Development Company"}]},{"@type":"WebSite","@id":"https:\/\/thehashtech.com\/blog\/#website","url":"https:\/\/thehashtech.com\/blog\/","name":"The Hashtech","description":"Over the years, we\u2019ve helped thousands of businesses grow with smart, reliable digital solutions. Trusted by global clients and rated highly on top platforms.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thehashtech.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thehashtech.com\/blog\/#\/schema\/person\/b52811db285a3e7414699c599cd0c3bd","name":"Lara Hawkins","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4ef9f02923e5275be88e46f0bd92da0ec95161d0c753f0d5627836a30a43c9a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ef9f02923e5275be88e46f0bd92da0ec95161d0c753f0d5627836a30a43c9a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ef9f02923e5275be88e46f0bd92da0ec95161d0c753f0d5627836a30a43c9a8?s=96&d=mm&r=g","caption":"Lara Hawkins"},"description":"Lara Hawkins is a Senior Content Writer Specialist with expertise in creating clear and SEO-focused content. She specializes in technology, mobile app development, business, and education topics, helping brands communicate complex ideas in a simple and reader-friendly way.","sameAs":["https:\/\/thehashtech.com\/","https:\/\/www.linkedin.com\/in\/lara-hawkins-04b337145\/"],"url":"https:\/\/thehashtech.com\/blog\/author\/samantha\/"}]}},"_links":{"self":[{"href":"https:\/\/thehashtech.com\/blog\/wp-json\/wp\/v2\/posts\/8113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thehashtech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thehashtech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thehashtech.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thehashtech.com\/blog\/wp-json\/wp\/v2\/comments?post=8113"}],"version-history":[{"count":1,"href":"https:\/\/thehashtech.com\/blog\/wp-json\/wp\/v2\/posts\/8113\/revisions"}],"predecessor-version":[{"id":8115,"href":"https:\/\/thehashtech.com\/blog\/wp-json\/wp\/v2\/posts\/8113\/revisions\/8115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thehashtech.com\/blog\/wp-json\/wp\/v2\/media\/8114"}],"wp:attachment":[{"href":"https:\/\/thehashtech.com\/blog\/wp-json\/wp\/v2\/media?parent=8113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thehashtech.com\/blog\/wp-json\/wp\/v2\/categories?post=8113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thehashtech.com\/blog\/wp-json\/wp\/v2\/tags?post=8113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}