{"id":8367,"date":"2026-10-28T11:46:40","date_gmt":"2026-10-28T11:46:40","guid":{"rendered":"https:\/\/thehashtech.com\/blog\/?p=8367"},"modified":"2026-10-28T11:46:40","modified_gmt":"2026-10-28T11:46:40","slug":"publish-app-on-app-store-company-vs-individual","status":"publish","type":"post","link":"https:\/\/thehashtech.com\/blog\/publish-app-on-app-store-company-vs-individual\/","title":{"rendered":"How Do I Publish an App on the App Store as a Company vs Individual?"},"content":{"rendered":"

To publish an app on the App Store, enroll in the Apple Developer Program as either an individual or an organization. An individual uses a personal legal name. A company needs a legal entity name, a D-U-N-S Number, and a person with authority to bind the company. Both pay USD 99 per year. Then you create the app in App Store Connect, prepare the build and listing, and submit it for review. Android apps go through Google Play instead, with different rules.<\/span><\/p>\n

This guide compares the two account types, walks through the full iOS setup, lists every detail your listing needs, and explains how to publish an Android app too.<\/span><\/p>\n

<\/span>Company vs Individual: Quick Comparison
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\n<\/span><\/span><\/h2>\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nIndividual account<\/span><\/td>\nCompany (organization) account<\/span><\/td>\n<\/tr>\n
Seller name on the App Store<\/span><\/td>\nYour personal legal name<\/span><\/td>\nYour company’s legal entity name<\/span><\/td>\n<\/tr>\n
Who it suits<\/span><\/td>\nFreelancers, sole proprietors, personal projects<\/span><\/td>\nBusinesses, brands, agencies’ clients, funded startups<\/span><\/td>\n<\/tr>\n
D-U-N-S Number<\/span><\/td>\nNot needed<\/span><\/td>\nRequired for most organizations<\/span><\/td>\n<\/tr>\n
Annual fee<\/span><\/td>\nUSD 99<\/span><\/td>\nUSD 99<\/span><\/td>\n<\/tr>\n
Legal authority needed<\/span><\/td>\nYour own<\/span><\/td>\nAuthority to bind the company<\/span><\/td>\n<\/tr>\n
Regulated apps (finance, health)<\/span><\/td>\nNot suitable<\/span><\/td>\nRequired to come from the legal entity<\/span><\/td>\n<\/tr>\n
Can you convert later?<\/span><\/td>\nYes, by contacting Apple Developer Support<\/span><\/td>\nAlready an organization<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span>Apple Developer Account as an Individual<\/span><\/span><\/h2>\n

An individual account is the simplest route. You need an Apple Account with two-factor authentication turned on, and you must be of legal age in your region. Apple lists your personal name as the seller.<\/span><\/p>\n

Choose this route if you are a freelancer, a sole proprietor, or you are building a personal or hobby app. Apple tells sole proprietors to enroll as individuals.<\/span><\/p>\n

The trade-off is visibility and trust. Customers see your personal name, not a company brand. And Apple expects some apps to come from a business, not a person.<\/span><\/p>\n

<\/span>Apple Developer Account as a Company<\/span><\/span><\/h2>\n

A company account lists your legal entity name as the seller. Apple verifies the entity before it approves you.<\/span><\/p>\n

You need:<\/span><\/p>\n